Product Promo Pages

An initiative of mine, I pushed to get these promo pages and campaigns implemented. Sadly they weren’t properly backed up so only a screenshot of this Waves campaign remains, but it tells the story of the entire series.

Each page had a promotional header, which would be reflected in the product leaflet, which was downloadable on the page. There were also downloadable certification documents, details on individual glove styles and photos customers could open up to get a good look at the gloves they were considering. In this case, since the gloves were named after their “Waves” coating, highlighting the coating texture was specifically important.

The Waves promo page was the only one we actually made a video for, and in fact the video was created specifically to include on this page. It was a huge job for just one guy (this one) and we had to move on to other projects. But it certainly made a fantastic sales tool.

There was also an emailer that was created for it in Mailchimp, using resources taken from the page, plus a custom call to action. However, as I didn’t create the emailer itself, I don’t have anything left of it other than the resources I made to populate it.

Of course, today both the emailer and webpage itself would be created in Hubspot or some other CRM software. However, at that time it wasn’t an option open to us, so we had to use our disparate custom solutions to give our salespeople the tools they needed to promote our products to our existing and potential customers.

Jhumar Sharma, Manager, Global Marketing at KPMG (former Brand Manager at Midas Safety)
“Geoff is one of the most creative minds that I have ever met! His inherent flair for design and out-of-the-box ideas make him a pleasure to work with. He is committed to great quality which comes through clearly in his body of work. I am glad to be a part of the same team as him and would definitely recommend him. Keep up the good work, Geoff!”